Google Search Console
Google Search Console is an essential free tool that helps you monitor your site's search performance. It provides insights into indexing status, search queries, click-through rates, and crawl errors, enabling you to optimize content for better visibility in Google results.
Google Analytics
Google Analytics allows you to track website traffic, user behavior, and conversion metrics. By understanding how visitors interact with your site, you can make data-driven decisions to improve engagement and refine your SEO strategy over time.
Ubersuggest
Ubersuggest offers keyword suggestions, content ideas, and competitor analysis—all for free. Its keyword difficulty score and search volume data help you identify valuable opportunities without spending on premium tools.
Answer The Public
This tool visualizes search questions and related queries people are asking online. It’s ideal for content planning, helping you create articles that directly address user intent and improve organic search relevance.
SEO Minion
SEO Minion is a browser extension for Firefox and Chrome that provides on-page SEO checks, broken link detection, and SERP analysis. It’s a practical tool for quick audits and monitoring your site’s technical health.
MozBar
MozBar lets you analyze webpage SEO metrics directly from your browser. View page authority, backlink counts, and keyword density while browsing, making it easier to evaluate competitors and optimize your own pages effectively.