What Is Search Engine Optimization?
Search engine optimization (SEO) is the practice of enhancing a website to improve its visibility in search engine results. The goal is to attract more organic traffic by ranking higher for relevant keywords. Effective SEO involves optimizing content, structure, and technical aspects of a site.
Example of On-Page SEO
A blog post about 'best running shoes' can be optimized by including the keyword in the title, headers, and naturally within the content. Adding descriptive alt text to images and internal links to related pages also strengthens on-page SEO, helping search engines understand and rank the page.
Technical SEO in Practice
Improving site speed, ensuring mobile responsiveness, and creating a clean URL structure are key technical SEO steps. For instance, compressing images and leveraging browser caching can significantly reduce load times, which search engines favor when ranking pages.
Off-Page SEO Strategy
Building backlinks from reputable fitness or lifestyle websites boosts domain authority. If a popular running website links to your guide on running shoe types, search engines view your content as more trustworthy, increasing its chances of ranking higher.