Google Search Console
Google Search Console is a free tool that helps website owners monitor indexing status, crawl errors, and search performance. It provides insights into keywords your site ranks for, click-through rates, and which pages are most visible in search results. Submitting sitemaps and checking mobile usability are key features that support better SEO.
Google Analytics
Google Analytics offers detailed data on user behavior, traffic sources, and audience demographics. By understanding how visitors interact with your site, you can optimize content and navigation to improve engagement and retention—both of which indirectly boost SEO performance.
Google PageSpeed Insights
This tool analyzes your page's loading speed on both desktop and mobile devices. Fast-loading pages rank better in search results, and PageSpeed Insights provides actionable recommendations to enhance performance through code optimization, image compression, and resource prioritization.
Google Mobile-Friendly Test
With mobile-first indexing, having a responsive site is crucial. The Google Mobile-Friendly Test evaluates whether your webpage meets mobile usability standards and highlights issues like small text or clickable elements too close together.
Google Trends
Google Trends helps identify rising search queries and seasonal patterns. Use it to align your content strategy with real-time user interest, improving relevance and increasing the chances of higher rankings for trending topics.
Google Keyword Planner
Originally designed for advertisers, Keyword Planner is valuable for SEO keyword research. It shows search volume, competition level, and related keyword ideas, helping you target terms with high potential and low difficulty.