Google Search Console
Google Search Console is an essential free tool that helps you monitor your site's performance in Google search results. It provides insights into search queries, click-through rates, indexing status, and crawl errors, allowing you to optimize content for better visibility.
Google Analytics
Google Analytics enables you to track website traffic and user behavior. By understanding how visitors interact with your site, you can make data-driven decisions to improve engagement and conversion rates, both of which support stronger SEO outcomes.
Ubersuggest
Ubersuggest offers a comprehensive suite of free SEO features including keyword suggestions, site audits, backlink data, and content ideas. It’s ideal for beginners looking to explore keyword research and competitive analysis without spending money.
Answer the Public
This tool visualizes search questions and autocomplete suggestions related to a keyword. Answer the Public helps you discover what users are asking online, enabling you to create targeted, relevant content that ranks well in search engines.
Screaming Frog SEO Spider (Limited Free Version)
The free version of Screaming Frog SEO Spider allows you to crawl up to 500 URLs on your site. It helps identify technical SEO issues such as broken links, duplicate content, missing meta tags, and more, making it valuable for on-page optimization.
Keyword Surfer
Keyword Surfer is a browser extension that displays related keyword suggestions and search volumes directly on Google’s search page. It also provides on-page analytics and automatic site audits, helping streamline your SEO workflow for free.