Google Search Console
Google Search Console is a free tool that helps beginners monitor their website's performance in Google search results. It provides insights into search queries, indexing status, and crawl errors, making it essential for understanding how Google views your site.
Google Analytics
Google Analytics offers detailed data on website traffic, user behavior, and audience demographics. Beginners can use it to identify which pages perform well and where visitors come from, helping guide basic SEO improvements.
Ubersuggest
Ubersuggest simplifies keyword research, site audits, and competitor analysis with an intuitive interface. Its free version offers enough features for beginners to explore key SEO tasks without complexity or cost.
Moz Local Listing Score
Moz helps beginners improve local SEO by checking business listings across the web. It ensures name, address, and phone number consistency, which is crucial for ranking in local search results.
Screaming Frog SEO Spider
Screaming Frog crawls websites to identify technical SEO issues like broken links, missing meta tags, and duplicate content. The free version supports up to 500 URLs, making it ideal for small sites and learning purposes.