What Is Search Engine Optimization?
Search engine optimization (SEO) is the practice of improving a website to increase its visibility in search engines like Google. Higher visibility helps attract more organic traffic, leading to greater engagement and conversion opportunities.
How SEO Works
Search engines use crawlers to gather information from web pages and index them. Algorithms then analyze these pages based on relevance, authority, and user experience. SEO involves optimizing content, structure, and technical aspects of a site to align with these ranking factors.
Key Components of SEO
Effective SEO combines on-page elements like keywords, headings, and meta tags with off-page strategies such as backlinks. Technical SEO ensures fast loading, mobile-friendliness, and secure connections, while content quality remains central to satisfying user intent.
Measuring SEO Success
Performance is tracked using tools like Google Analytics and Search Console. Key metrics include organic traffic, keyword rankings, click-through rates, and bounce rates. Regular analysis helps refine strategies and maintain long-term growth.