Targeted Keyword Research
Start by identifying relevant keywords using tools like Google Keyword Planner or SEMrush. For a blog about 'best running shoes,' target long-tail variations such as 'best running shoes for flat feet' to improve ranking potential and attract specific search traffic.
On-Page Content Optimization
Incorporate the primary keyword naturally in the title, H1 tag, opening paragraph, and subheadings. Use synonyms and related terms throughout the content to enhance relevance without keyword stuffing, ensuring readability and SEO alignment.
Meta Tags and Descriptions
Write a compelling meta title under 60 characters and a descriptive meta description under 160 characters that includes the keyword. This improves click-through rates from search engine results pages while signaling content relevance to crawlers.
Image Optimization and Internal Linking
Use descriptive file names and alt text for images, such as 'best-running-shoes-flat-feet.jpg' with matching alt text. Link to related internal pages like 'how to choose running shoes' to boost site structure and user engagement.
Mobile-Friendly Design and Page Speed
Ensure the page loads quickly and is fully responsive on mobile devices. Compress images, enable browser caching, and minimize code to meet Core Web Vitals standards, which are critical ranking factors for modern search engines.