Google Search Console
Google Search Console helps monitor website visibility in search results. It provides insights on indexing status, search queries, click-through rates, and crawl errors, enabling quick fixes to improve performance.
Google Analytics
Google Analytics tracks user behavior, traffic sources, and conversion metrics. By analyzing how visitors interact with your site, you can refine content and structure to boost engagement and rankings.
Ahrefs
Ahrefs offers comprehensive backlink analysis, keyword research, and competitor insights. Its Site Explorer tool identifies referring domains and content gaps, helping strengthen off-page SEO.
SEMrush
SEMrush supports keyword tracking, site audits, and position monitoring. It identifies technical SEO issues and suggests improvements for on-page elements like meta tags and headings.
Moz Pro
Moz Pro delivers domain authority scoring, keyword research, and site crawls. Its recommendations focus on improving page optimization and earning high-quality inbound links.
Screaming Frog SEO Spider
Screaming Frog crawls websites to uncover broken links, duplicate content, missing metadata, and redirect issues. It’s ideal for technical SEO audits on medium to large sites.